But then the all-stars of NHL marketing came to the plate with eight and a half minutes of spectacularly awesome holiday viral video and completely blew the Panthers out of the water.
The San Jose Sharks are no strangers to great ads where players are seen doing other professions poorly before you're reminded that they are great at hockey. You could literally spend an hour watching and laughing at the videos.
But here is this year's version and, quite frankly, I don't see how it can ever be topped. It's Fabulous!
It's too hard to highlight any one or two specific moments that are particularly funny. I'll leave that up to you, but just know this is full of candidates.
I'll just say that Jumbo Joe Thornton makes me laugh every time he's on the screen, whether he talks or not.
Don't ever stop, Sharks. Please, don't ever stop.